Where's your credibility?
One of the key components of my sales strategy is positioning yourself as the expert and the authority figure. Many elements of the self-marketing system I teach are designed to do just that.
Seth Godin today posted on his blog about authors who go to great lengths to make their book a bestseller, even if it remains at #1 for only an hour.
The catch, of course, is that even if you're only at #1 for a minute, for the rest of your life you carry the title of "#1 Best-Selling Author."
What would that do for your credibility? Obviously, becoming a best-selling author is not realistic for salespeople ... but becoming regarded as an "expert author" on the Internet is, and it's easy, and it's something I show people how to do every day.
Would you still worry about your competition with THAT kind of credibility on your side?
Share This Post:
TrackBack URL for this entry:
Listed below are links to weblogs that reference Where's your credibility?:
Set realistic goals for how your first appointment should start and conclude with right committment, your customers believe that you can help them, you should have a solution for them, you need to be little predictive what they are going to ask again.
Posted by: salesstrategy | Sep 26, 2006 1:09:38 PM
I read your book, excellent.
Posted by: Denis | May 22, 2006 11:36:24 AM