Anatomy of a publicity stunt

I recently put up a blog about a city I recently moved away from. I really despised the place so I put up a blog making fun of the town as a way to vent, and as a way to possibly get some publicity with the hope that my books and other products could share the limelight and enjoy and increase in sales.

Well, that's exactly what happened.

A television station interviewed me regarding the blog. Two other stations immediately picked up the story, because media all watch each other to find out what stories are hot, and then two radio stations publicized the blog.

A portion of the 3,000 or so daily visitors that all of this media attention has generated are going to my other sites and buying. And, this didn't cost me a dime. It's all free traffic, free marketing, free publicity. Sales are up as a result.

The publicity stunt is gaining in popularity as a fun way to gain exposure for a business or a product. My friend Joe Vitale has both taught it and successfully used it in the past. Think about how you can use it, and what kind of fun things you can do that will get the public's attention. And, this event proves what I've mentioned in my books - that all you have to do is get one media outlet to run your story. The rest will play copycat and run it too.

Finally, I'm going to refrain from posting the link to that blog here as I prefer not to offend anyone who may happen to live in that particular city ... it's all in fun but you never know.