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Social Dynamics at Starbucks?

I had an interesting experience at the Starbucks down the street from my office.

Normally I go in and the cashier is very courteous, with a "What can I get for you, sir?"

Today, it was more along the lines of, "Hey, what's goin' on?"

Very casual, laid-back, informal ... but by approaching me as an equal rather than a superior, he put me more at ease than those who call me "sir" and there was a level of mutual respect rather than a superior vs. inferior dynamic going on.

Just a small example, but it goes to show how presenting yourself as a business equal doesn't intimidate, but instead places the other party at ease and builds instant trust and respect.

Posted by Frank Rumbauskas on October 4, 2007 | Permalink

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Comments

Hi Frank,
I'm your fan from Malaysia...
Your great. Taught alot about selling.

your blog is a bit stuck up. As i scrolled the bar, it was slow. Eh?

Thanks for everything.


George L.

Posted by: George L | Oct 10, 2007 7:18:02 AM

Hi Frank,
I'm your fan from Malaysia...
Your great. Taught alot about selling.

your blog is a bit stuck up. As i scrolled the bar, it was slow. Eh?

Thanks for everything.


George L.

Posted by: George L | Oct 10, 2007 7:18:30 AM

Frank,

On your website, you have an article titled: "How to Stop Chasing Prospects Forever!" In this article, on page 2, you state: "It's important to start all sales relationships from a position of power, and you do this in two ways: 1) Through your outward presentation. This is easily accomplished by acting very professional and dressing better than your prospects, rather than taking the wrong advice of dressing like your prospects. It's easy to say no to someone with whom your comfortable, but more difficult to say no to someone who intimidates you.

This is a contradiction to this blog that states: "it goes to show how presenting yourself as a business equal doesn't intimidate, but instead places the other pary at ease and builds instant trust and respect."

So which one is it, present yourself as a business equal or as someone in a position of power?

Thanks, Joel

Posted by: Joel | Oct 10, 2007 6:31:58 PM

I thought the same as Joel when I read the Starbuck's post.

Posted by: Shelley Ward | Oct 28, 2007 1:04:54 PM

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