Those of you who've read "Selling Sucks" know that I'm a big Rush fan - in the beginning of the book, when I explain the differences between buying and selling, I mention that when Rush tickets go on sale, nobody has to sell them to because I'm rabid to buy them!!
At one of the shows I brought a copy along and asked "Gump," the band's drum technician, to pass it along to drummer Neil Peart for me, as I thought they'd get a kick out of seeing them mentioned in the book.
Well, yesterday I checked my mail and found a hand-written thank you note from Neil Peart himself!!
I was so excited and happy to receive that - and still am - and it made me realize how far small gestures can go. It only took him a minute to write that and drop it in the mail but it made my day. It's even got me ordering thank you cards because I realized I can make someone's day when I return a reader's gesture with a note from me.
Don't forget that the little things go a long way. It's something you come to realize when you stop chasing the immediate sale, and start thinking about what you can do for people instead, whether it's solving problems in their business or just putting a smile on someone's face!