Even though I've been using YouTube to market for over a year, I just learned now that the public can see my favorites list!
So, those who go to my channel looking for sales advice also see the videos I've favorited - the Laphroaig whisky distillery tour, lots of George W. Bush humor, Rush concert clips, and more.
Think about that and think about how you can use this to learn about a prospect's personal preferences. For example, lots of people try to get my attention by sending me gift cards to various restaurants, Starbucks, etc., but if they'd just looked at my YouTube favorites, they'd know that sending a bottle of Laphroaig would get a response from me. Do the same with your prospects, whether they be sales prospects, relationship prospects, what have you.
It's easy to find people online nowadays, and just as easy to find their MySpace, Facebook, YouTube pages, and so on. It's really so easy to find a person's hot buttons in today's Information Age that there's no excuse not to in advance!