Very few people return my Never Cold Call Again system, but of the ones who do, the reason is usually the same:
"My boss makes me cold call!"
Now, we all know that cold calling is a waste of time - that's why people buy my books in the first place - so there's nothing more frustrating than hearing from a sales rep who knows full well that cold calling doesn't work, but is forced to do it anyway because his or her boss is an idiot.
The problem is so widespread that many sales reps change jobs, just because they cannot make enough money in a position where they're required to cold call. Far too many better ways to generate leads exist nowadays.
So, what's your story? Does your boss require you to cold call? And if so, how do you overcome it? I want to hear from you!