I recently had an experience, one of several like it, that really hits home as to why more salespeople aren’t successful and why the economy in general has been sluggish to recover from recession.
A partner and I recently started another business unrelated to my work as a sales trainer and author. Just like every other single experience I’ve had with starting a business, this one has been slowed down by people in various organizations who seem to go through life absolutely refusing to do anything at all.
First of all, since this is a retail business that will need to take cards, we chose a merchant bank to provide that account. This happens to be an extremely competitive field, one that is very difficult for most salespeople, and as a result you’d think that calling one of them and saying “I’d like to open an account with you” would result in immediate action. But not so.
The Curse of Inaction – and The Results
It’s been the standard routine of unreturned phone calls, people making excuses as to why it hasn’t been done yet, and lots of finger-pointing whenever we confront anyone about why nothing has been set up yet.
Then we talked with our supplier about some things we need done in regard to the product supply chain that would effectively allow us to triple sales. Again, there were lots of lazy excuses such as, “Well, you’d need to speak with so-and-so and he’s on vacation and I really don’t know so maybe next week if you want to call again….” The irony here is that the supplier will prosper much more than we will as a result of these changes, and yet trying to get them off their butts to do anything is like pulling teeth.
And on and on and on. It never ends. Seeing how most businesses operate this way is, to me, the number one reason for the sluggish economic conditions we’re in today. It’s not high taxes or our politicians or the labor unions or anything else. It’s sheer laziness on the part of 90% of the business world.
All of this nonsense got me thinking about the problems salespeople face, and how most of the time, all the help in the world is worthless simply because they don’t use any of it.
A Valuable Opportunity: Wasted and Lost!
Take the free sales plan review that you get with the Never Cold Call Again system. Here is a consulting service that would easily cost hundreds of dollars, and I include it with a program costing a mere $97. I thought we’d be overwhelmed with these reviews – in fact I was almost afraid to offer them at first!
I checked the last 1,000 orders to find out how many people actually sent in the review.
There were only 4. Just 4 out of 1,000. That’s 0.4%, folks.
Needless to say, I was extremely disappointed.
Next, I decided to pull up a tracking link I added to the e-book. It’s the link to the email marketing company I recommend. I figured at least a few hundred people would have clicked on it or entered it into their browser, and that at least several dozen people would have signed up for the service and begun using it to easily generate lots of pre-qualified leads.
So far, a whopping 7 people out of the last 1,000 books sold have used that link.
Only a few have signed up for the service, a service that could drastically improve their sales numbers without much work on their part. In fact, most of our orders don’t come from first-time visitors to our site. The majority come from people who have been newsletter subscribers for at least a month.
Another example: When it comes to the Never Cold Call Again system itself, almost no one returns it under the 30-day trial, but those who do almost always return it unopened, still in the original shrink wrap!
That means they never even tried the system – they gave up without even trying! Without even opening the box!
The bottom line here is that if you don’t take action in your life, the best advice in the world cannot help you.
Every now and then, in between all the glowing testimonials and success stories we receive, there is a call or email from someone who claims to have tried the program and not gotten any real results from it. A short conversation always reveals that they tried only one of the dozens of techniques explained in the program, and maybe for only a week or two at that, before giving up.
There is a reason I discuss the topic of a “system of systems” from time to time and explain, in detail in the course, how to do it. That’s what it takes. But above all, you must take action to build those systems before you can reap any rewards.
Anyone who is going to go through a sales training course, regardless of whether it’s mine or someone else’s, and says “that’s nice” and then goes back to their usual routine without putting any of it into action is facing a long, difficult career consisting of day after day of cold calling with dismal results and endless pressure from managers to improve performance.
Not to mention all the funnel reviews, warnings, “performance improvement plans,” and other forms of hell that managers will put you through.
The bottom line is that if you’re going to seek advice but do nothing with the advice and go back to your old routine, neither myself nor my system can help you. However, if you’re the kind of person who puts good advice into action, then do this right now: follow the link below and order the Never Cold Call Again system immediately. Once you put it into action, you’ll experience the results you’ve always wanted. And remember, you get to try it free for 30 days before even making a decision to buy it:
Do it right now. You’ll have the e-book in just a few minutes, and can start putting my system to use immediately. Plus you’ll get over $300 in free bonuses that you can download immediately along with the e-book. (The actual package, the book and CDs, will ship to you within one business day.)
Thanks once again for your time and thank you for reading. Good luck and happy selling!
To your success!
PS: Imagine what it would be like if you never had to make a cold call – ever again. Aaaahhhhh… nice, isn’t it? You’ll be able to do exactly that with my Never Cold Call Again system so get it right now: