It’s no secret that many of the great business pioneers in our history had little knowledge of their core business.
Instead, they had people skills.
That is what the Master Mind principle is about. Unfortunately, that term is used and abused all over the place in incorrect ways. A true Master Mind is a group of individuals all working together, in perfect harmony, toward a common goal.
Here are some more well-known examples of Master Mind alliances, and then I’m going to shock you with one I never knew about until I read about it last night:
1. Andrew Carnegie
When Napoleon Hill first interviewed Andrew Carnegie in 1908, he was astonished to learn that Mr. Carnegie had no knowledge whatsoever about the making and marketing of steel, even though it was the steel business that made Mr. Carnegie the richest man in the world at that time.
Instead, he assembled a group of people who were experts in the making and marketing of steel, and worked to keep them working together in harmony toward Mr. Carnegie’s goals. (And they made themselves rich in the process, too.)
2. Thomas Edison
Thomas Edison was kicked out of elementary school after only three months, with a note from the teacher explaining that he had an “addled mind” and couldn’t take an education.
He chose a career path - scientific invention - that required a deep knowledge of many of the sciences, yet he knew nothing about any of them.
What did he do? He bridged that gap by surrounding himself with a staff of scientists who did have that knowledge, and could do the things he needed to have done to complete his inventions.
And now for that shocker I promised you:
3. Albert Einstein
I nearly fell out of my chair reading last night about Albert Einstein’s mathematical weakness. Though he had a brilliant and very visionary mind for physics, he was lousy at math.
What did he do? How did he come up with his Theory of Relativity - his famous E=MC2 if he was lousy at math?
Simple: He surrounded himself with mathematicians who had the ability to take his visions and his theories and translate them into provable equations.
Surprised? Don’t be. Because here’s another:
4. Frank Rumbauskas
I personally am not someone who likes to sell. In fact, it took me several years to even get comfortable with the idea of being a salesperson when I always wanted to be a business owner, which did eventually happen but only after going through years of “boot camp” in sales roles.
How did I bridge the gap and consistently have the highest numbers wherever I worked, without a love or affinity for sales?
Easy: I surrounded myself with the most successful sales pros I could find. I learned from them, took the best techniques from each one, and built them all into a system that generated qualified leads for me on autopilot, so I didn’t have to.
In other words, I stopped being a “salesman” and began being an “order taker.” Which, by the way, is a fun job!
That’s when others began asking what I was doing to be so successful without appearing to work very hard, and that's when it dawned on me that I had knowledge others would willingly pay for. At that point
I wrote the first edition of my Never Cold Call Again system, produced two CDs to accompany it, along with some other materials, and, as they say, "The rest is history." It sold so well that I was able to quit my last job only a couple of months later and I even became a New York Times best-seller!
The great news is that it's 2014 - it's the Information Age - and all of the systems, strategies, and techniques I have used to become a top sales pro, and then taught to others, are available to you. From old-school offline marketing, direct mail sales letters and the like, to modern lead-generation strategies like search engine marketing, mobile marketing, social media, LinkedIn, and more, there's no excuse to not be a top sales pro - and ZERO excuse to cold call anymore!
New York Times best-selling author Frank Rumbauskas is the author of the Never Cold Call Again® System and has won numerous accolades, such as Readers Choice for Business Book of the Year from 800-CEO-READ, and has been named one of Fast Company’s top 30 most influential people online. To learn more, and to download a free 37-page PDF preview of his Never Cold Call Again lead-generation system, visit http://www.nevercoldcall.com/