Every election season, I contemplate going into the business of a campaign manager or consultant.
Because political campaigns are years - no, decades - behind the times when it comes to sales and marketing. Some are slowly getting with the times, but they’re nowhere close yet.
Even basic things like configuring email servers to make sure a candidate’s emails go into the inbox, not spam box, aren’t being done. This is a 10-15 minute job that anyone with a basic knowledge of email deliverability can do, and yet political campaigns aren’t getting it done.
It frustrates me to see a candidate I like, sign up for his or her email newsletter, only to have all the emails to go my spam box.
However, one candidate’s emails not only arrived in the inbox but appear to be whitelisted by email providers.
Donald J. Trump.
Trump crushed his competitors by a huge margin that continues to expand, and it’s because he’s doing something different.
He didn't use pre-rehearsed talking points, he didn't repeat lines given to him by his handlers, and his speeches aren’t written by speechwriters.
And he is the only candidate who did this ... and he won in a landslide.
Meanwhile, everyone else in the field allowed a bunch of outdated dinosaurs of campaign managers run their campaigns, and it shows. If you ask them why they didn't differentiate, the way Trump has, they will tell you, “This is the way it’s done,” or, “That’s the way we’ve always done it.”
Sound familiar? Something tells me more than one sales manager has told you that....
Let Donald Trump Explode Your Sales
Trump’s business advice has always been excellent, but it’s observing his campaign strategy that really tells all - and can help YOU to explode your sales.
Trump outright rejects the idea of “That’s how it’s supposed to be done” or “That’s the way it’s always been done in politics.”
No. He is re-writing the rules of the game. And he’s won massively as a result... the Presidency no less, and as a private citizen, not a career politician like all the others!
Even if he didn't win the presidency, he'd havel make tens of millions of dollars from all this through books, TV shows, and the like.
In the end, simply by rejecting the idea of “That’s how it’s always been done,” and re-writing the rules, he won in the end, one way or another. He's going to be the 45th President of the United States, and I can guarantee that after he leaves office, he will monetize it even better than his predecessors.
How You Can Do The Same
Emulate Trump. Love him or hate him, he’s right. By emulating his attitude of rejecting “The way it’s always been done,” you too can explode your success, make a name for yourself, massively increase your sales, build a fortune - the possibilities are endless.
And it all starts with rejecting the bad advice you get day in and day out of “That’s the way it’s done.”
STOP THAT RIGHT NOW!
Here’s a better idea: Start using new-school, cutting edge systems and strategies that get leads and sales on autopilot, and watch how everyone is in amazement of you. They envy your success. And they’re not sure how you’re doing it while they’re all “playing by the rules.”
It goes beyond stopping cold calling. It takes a next-level commitment: To learn and implement the secrets that get sales pouring in, while you make a star of yourself like Trump has for himself and everyone envies your sudden and new-found success.
Reject the idea of doing things "the way they've always been done." Differentiate. Be different. Do something different. And prepare for Trump-like success.
The answers are all here.
New York Times best-selling author Frank Rumbauskas is the author of the Never Cold Call Again® System and has won numerous accolades, such as Readers Choice for Business Book of the Year from 800-CEO-READ, and has been named one of Fast Company’s top 30 most influential people online. To learn more, and to download a free 37-page PDF preview of his Never Cold Call Again lead-generation system, visit NeverColdCall.com