Yes, it's true: A few years ago, I paid $800 for a book - a BOOK!
This was no exclusive business textbook or high-level CEO book, either. Just an ordinary marketing book. And to add insult to injury, it wasn't even a real book, just a PDF e-book download!
And on top of that, there was no refund policy. When I paid my $800 for the PDF I agreed that all sales are final. So if I got ripped off I had no recourse and couldn't even do a credit card dispute.
So, what happened, you may ask?
I sat outside on my patio, lit a cigar, and read the entire PDF e-book in about 2 hours (yes it was that short). I took notes. And the information I learned in that PDF document has earned me over $400,000 in additional revenue in my business.
Yes, you read that right: By reading a PDF and learning a few things - and taking action by implementing them - and taking a chance my $800, I'm over $400,000 richer.
The crazy part is that what I learned was nothing groundbreaking or earth-shattering. All the book did was show me things I already knew, but in a new way. In fact, it cost me absolutely nothing to implement the ideas. I already had all the tools, but simply needed to make a few modifications to use them differently.
It's been so valuable that I almost feel guilty for only paying $800 for the information and am seriously considering sending the author a check for a few grand as a "thank you" bonus.
The lesson here is that no matter how much you may think you know, you must never stop learning - NEVER.
Paying $800 to download a PDF and then reap over $400,000 in extra income is a pretty good deal if you ask me.
Similarly, I wrote an article recently about the cost vs. reward proposition in learning how to generate leads.
The truth of the matter is that most sales professionals see their education ending when they get their degree. Or they consider their company-required training as "education."
My definition of education is largely defined by how you spend your free time.
In general, most people have 8 hours of work, 8 hours of sleep (including time to get ready at night and when you wake), and 8 hours of free time.
It's that 8 hours of free time - not how well you do at work - that determines your future level of success.
Do you spend it watching television? Going out drinking with friends? Watching sports?
Wasting time on Facebook, Pinterest, and other useless social media?
Or do you spend it reading books relevant to improving your performance in sales, and improving performance in yourself?
George W. Bush, as President of the United States - the most demanding job in the world - read two books per week as president. That's about 100 books per year.
If he can do it, you can definitely do it!
Most people don't read more than one book per year. And then they wonder why they're not achieving much in life. Astounding!
Remember, when it comes to "investments," your #1 investment must always be in yourself. No exceptions. And when you invest in yourself and spend your free time working on that self-investment, your success potential becomes limitless!
Always remember what Napoleon Hill said: "The man of INDECISION cannot be started! The man of decision cannot be STOPPED!" Take your own choice.
New York Times best-selling author Frank Rumbauskas is the author of the Never Cold Call Again® System and has won numerous accolades, such as Readers Choice for Business Book of the Year from 800-CEO-READ, and has been named one of Fast Company’s top 30 most influential people online. To learn more, and to download a free 37-page PDF preview of his Never Cold Call Again lead-generation system, visit NeverColdCall.com