Last night I went to an entrepreneur networking & learning event that I attend once a month, and the speaker told a GREAT story that I'd like to share with you.
I don't know if it's true or not, but it goes like this:
Pablo Picasso was sitting in a diner one evening, enjoying dinner. The waitress recognized him, and asked if he'd be kind enough to draw her a quick sketch so she could have a Picasso of her own.
He said, "Sure," and for the next five minutes, he frantically sketched on the back of his paper placemat, drawing his sketch.
Once he finished, he showed it to the waitress, and said, "That will be $10,000 please."
She said, "What? You only spent five minutes working on that!"
Picasso replied, "No, it took fifty years to reach this skill level. That will be $10,000 please."
Are YOU Worth $10,000?
Picasso's witty reply about how it took him fifty years, and not five minutes, to develop his skill set really rang true with me.
I thought back to my beginning years in sales, and all the failure, frustration, and seemingly wasted time I experienced.
Like all salespeople, I started out cold calling, because that's what I was told to do. "It's a numbers game, and the more calls you make, the more you'll sell!" my managers told me.
Eventually, I realized that cold calling was NOT working, and continuing to do it would fulfill the definition of insanity. It was at that point that I began a long period of trial-and-error, lasting several years, as I uncovered and perfected ways to get tons of hot leads without cold calling. (And learning what works really surprised me - it was nothing of what I expected!)
I became a top sales pro, enjoying massive sales numbers and a very big commission check each month, because, like Picasso, my years of hard work had finally come to fruition!
That's The Bad News - Here's The GOOD News!
The good news in all of this is that YOU don't have to experience the years of frustration, failure, and hardship that I went through.
You see, when I began my sales career in 1992, the powerful tools we have today simply didn’t exist. The Internet was in it’s infancy, about the same time that Al Gore started making his delusional claims that he’d invented the Internet!
With all that in mind, and not knowing what else to do, I cold called. Eventually I began distributing flyers, mailing out sales letters, postcards, and so on, that did get good response rates from prospective customers.
Compare that with today - someone who really knows how to use LinkedIn, for example, could earn a very respectable living and life an affluent lifestyle. It’s THAT powerful. And it’s only one of many, many tools, techniques, strategies, and creative lead-gen ideas that can keep your pipeline full - permanently - and even overflow your pipeline. That’s why, when I had too many leads, I’d give them to other reps in the office and do a commission split.
Develop the skill set of modern sales prospecting and you’ll be worth FAR more than that $10,000!
New York Times best-selling author Frank Rumbauskas is the author of the Never Cold Call Again® System and has won numerous accolades, such as Readers Choice for Business Book of the Year from 800-CEO-READ, and has been named one of Fast Company’s top 30 most influential people online. To learn more, and to download a free 37-page PDF preview of his Never Cold Call Again lead-generation system, visit NeverColdCall.com