It never ceases to amaze me how few salespeople I meet who actually love selling, like I do. Worse yet, it appears that a huge number literally hate it - but keep on only because they need a job!
Ask anyone outside the sales profession why they don't like to sell, and they'll tell you, "I hate selling."
There is one reason, and one reason only, why anyone hates selling:
It's because they are inept at it.
They've failed at it.
They can't do it.
This is true in any profession, or any activity in the world, for that matter. People who tell you they hate playing golf - myself included - hate it because they suck at it.
Want To Be Successful? Love What You Do!
It was Socrates who first said it, and it's been repeated by dozens of authors and success philosophers down the centuries: "The only unsuccessful men are those who have not yet found the work they like best."
It's a plain and simple fact that when one is doing the work one likes best, that person is happy, successful, and prosperous.
Work is no longer work. It becomes a labor of love, a joy, to perform.
When I was asked to give an presentation recently on what the #1 cause of sales turnover is, since sales turnover is EXTREMELY expensive for organizations, I had a research assistant find out, and pages and pages of research and case studies all gave the same answer:
Salespeople quit their jobs when they don't like them.
Going deeper into the research, the #1 reason why salespeople don't like their jobs is cold calling. In fact a surprisingly large majority said they'd rather have a root canal than make 100 cold calls.
Is it any wonder, then, that so many salespeople are failures, when they literally HATE what they're doing for a living? When they'd rather have a freaking ROOT CANAL than go to work?
On the other side of the coin, the report contained numerous surveys of business owners & senior executives. When asked what they dislike most about their work, the answer was consistently the same: Receiving cold calls.
The Shortcut to Sales Success
It's well-known to everyone that, no matter how cliche it may sound, the first requirement of success is a positive mental attitude. And you can never have that in your work if you hate your work!
Simply having that positive attitude, and the upbeat enthusiasm that goes with it, makes you magnetically attractive to prospects. They can't resist wanting to BUY from you.
And knowing that cold calling, above everything else combined, is the #1 reason that makes salespeople hate their jobs and destroys positive attitude, the shortcut to sales success is very plain and simple: STOP COLD CALLING! NOW! TODAY!New York Times best-selling author Frank Rumbauskas is the author of the Never Cold Call Again® System and has won numerous accolades, such as Readers Choice for Business Book of the Year from 800-CEO-READ, and has been named one of Fast Company’s top 30 most influential people online. To learn more, and to download a free 37-page PDF preview of his Never Cold Call Again lead-generation system, visit http://www.nevercoldcall.com