San Antonio, TX (PRWEB) February 11, 2012
Sales training company FJR Advisors, Inc. announced today that it will include training on how to make cold calls effectively using social media, in addition to its long-standing programs on how to prospect without cold calling.
Founded in 2003, FJR Advisors, Inc. (formerly known as FJR Advisors, LLC) is a sales training firm that specializes in sales prospecting. The company began with an online sales training course in 2003, and quickly expanded into live training after its founder, Frank Rumbauskas, became a New York Times best-selling author immediately after launching his first book, "Never Cold Call Again."
FJR Advisors, Inc. has trained over 50,000 salespeople and small business owners worldwide, through its online programs as well as live training to sales organizations.
The decision to add effective cold call training to its programs is, according to Rumbauskas, not an admission that cold calling works - he still insists that it's the worst option for sales prospecting - but in response to popular demand, and because of the evolution of social media.
"Traditional cold calling - dialing the phone and knocking on doors at random - is a bigger waste of time than ever thanks to the Internet. However, that same Internet has given us a very powerful set of sales prospecting tools in the form of sites like LinkedIn and Facebook."
FJR Advisors, Inc. will focus on how to use social media profiles to first research targeted prospects, and then to connect with them and build a relationship without the barriers, frustrations, and annoyances of cold calling.
As Rumbauskas explains, "Business owners like myself absolutely do not accept cold calls. In fact, the University of North Carolina even conducted a study on the topic, and found that over 80% of business owners and executives absolutely, positively will not buy as the result of a cold call. As a result, new strategies are needed to reach these high-level decision makers."
FJR Advisors, Inc. will begin this new training module immediately in its corporate training programs. No public seminars are currently scheduled.
FJR Advisors, Inc., in business for 9 years, develops and delivers highly targeted training on sales prospecting, with a specific focus on how to generate highly qualified leads without cold calling and without relying on a referral network. Its founder, Frank Rumbauskas, is a New York Times best-selling author, has won the Reader's Choice Award for Business Book of the Year from 800-CEO-READ, and was named one of Fast Company's Top 30 Most Influential People Online.
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The book is a quick read, especially if you're into real esttae and have read some RE books before. But the authors' writing style, makes it easy for investors of all levels to understand the concepts. The authors are of course two RichDad Advisors (Sutton and Kennedy) and they start out by saying that there are two types of real esttae loopholes: tax and legal.- From the tax standpoint, these are the loopholes that you want to open and use.- From the legal standpoint, these are the loopholes that you want to close and make sure no one sues you.Kennedy starts by going over basics of different ways that you can get into real esttae, including a section on how to build your team. Then you get walked through how to create a real esttae investing plan. It's pretty basic stuff, but very well done. Then you get taken through the tax system (briefly) in the US and you get walked through the three types of income: earned, passive and portfolio. Real esttae is obviously passive in most instances and this is where you want to concentrate your efforts.You then get a look at seven of the legal deductions that a real esttae investor can legally take. There are over 100 deductions, but she covered the main seven you should be concerned with.Next up is Mr. Sutton who will take you through the legal strategies to protect your assets. He takes you through different types of insurance you should have and then gets to the good stuff: how you should hold your real esttae. He takes you through the pros and cons of C corps, S corps, LLCs, LPs, general partnerships, and sole proprietorships. Most people don't think of this stuff until after they purchase a place, but it makes sense to plan ahead and protect yourself.The last half of the book is how to analyze properties, make the offer, do a title search, and watch the cash flow come in. The book is filled with some good stories and examples that keep you moving through the book. It will definitely motivate you and make you feel like I can do this stuff. Which is a great result from a book. I think it's a must-read for the budding RE investor. Real Estate Loopholes is obviously a RichDad Advisors book so it will sell millions of copies regardless of what's in it, but it's worth the buy. I just wish they had worked with Dolf DeRoos and put his book Real Estate Riches together with this one and made a really great book instead of one good one (this one) and one awful one (DeRoos').
Posted by: Jonathan | 06/20/2012 at 02:21 AM