Anthony Parinello has released a new book entitled "Stop Cold Calling Forever: Confessions of a Serial Cold Caller." I was thrilled to see the title of his new book since it shows that the "mainstream" of sales training is FINALLY acknowledging the fact that cold calling is a waste of time!
While Tony's new book doesn't go into the specific self-marketing techniques that I teach in mine, it is an excellent resource on writing copy for your sales letters, flyers, mailers, emails, faxes, etc. I highly recommend it to anyone who is looking for suggestions on exactly what to write in your sales material. If you'd like to get a copy, click here to order at amazon.com.