Tony Parinello's new book

Anthony Parinello has released a new book entitled "Stop Cold Calling Forever: Confessions of a Serial Cold Caller." I was thrilled to see the title of his new book since it shows that the "mainstream" of sales training is FINALLY acknowledging the fact that cold calling is a waste of time!

While Tony's new book doesn't go into the specific self-marketing techniques that I teach in mine, it is an excellent resource on writing copy for your sales letters, flyers, mailers, emails, faxes, etc. I highly recommend it to anyone who is looking for suggestions on exactly what to write in your sales material. If you'd like to get a copy, click here to order at amazon.com.

Comments

[Mike Collins]

I picked up "Stop Cold Calling Forever" after ordering "CC is a Waste of Time" and your follow-up book on selling (not received yet, but eagerly anticipated). The first chapter of Parinello's book says go to the library and spend at least eight hours profiling customers. He doesn't tell you how to do it, just do it. Your specific ideas, like flyers and faxing just seems so much more practical, but I'll use Stop... Forever for ideas to beef up my flyers and faxes.