I hate to see something like this happen, but Target stores announced today that they will not allow the Salvation Army to place their famous red kettles on Target store property this holiday season. Their decision is due to ever-increasing complaints from customers about being solicited for donations on store property.
It's a shame that the Salvation Army will lose a potential $8.9 million dollars this year that would have been raised on Target property; however, maybe it's time for charities to rethink their strategies. I recently discovered that military recruiters have been buying my book. Resistance to any sort of cold calling has become so high in our modern society that even charities need to come up with better strategies for collecting donations than the old-fashioned ways they're still using. I contribute to charity on a fairly regular basis; however it's almost always in response to a mailer or some other form of direct-response marketing, not a phone call or in-person cold solicitation.
The world is rapidly changing and we all need to change with it, whether we're in traditional sales or not. Instead of losing money due to decisions like this, our charitable organizations have the potential to raise more money than ever before if they would just modernize their methods.