« More proof that selling is selling | Main | Learn from those who are successful »

December 06, 2004


I will be setting up a nonprofit organization in June, and considered giving away free CDs via cold calling on area businesses. After reading up a bit, and reviewing past cold calling results on sales jobs in my mind, I will put that aside for automated, online prospecting.

I will have to break down and buy the book before I release my own.

It is a sad day when a company such as Target uses the excuse of banning the Salvation Army from it's stores because it would be making an exception of a policy. I have never been "acosted" by a bell ringer, or witnessed anyone else being acosted. Our society in general has been so sensitized from being exposed to outside pressures to make a decission on a product sale or transaction, that it is making it more dificult for any salesperson to make a contact with a potential client. The Salvation Army has had a long tradition of helping the needy by collecting funds from donations made by generous shoppers in a giving spirit. Bell ringers are volunteers that are your neighbors, sons, daughters, business professionals, firemen, nurses, or your retired aunt or uncle. They will not have "post-sales-call" dejection if you just walk by. I plan on visiting my local Target store today, filling a shopping cart to the max with as many small items as I can fit in it, cashing out, and leaving when presented the bill, as a protest to this objectionable behavior of this chain.

I work for a commercial printer. I am currently finishing pre-press work on a security manual for an entertainment facility. In the section which deals with the soliciting of individuals, the manual states that at no time will the security officers allow any individual to 'acost' any other individual for the purposes of soliciting donations of any kind. The use of the word - acost - really struck me as pristinely accurate. Goes hand in hand with cold calling. It's been a long time since I 'acosted' anyone. The Salvation Army should take this to heart and find a better way to meet their needs in this Information Age.

The comments to this entry are closed.

Never Cold Call Again
never cold call again book

I agree not to share this information.

More than 80,000 sold
see reader reviews

My Photo
Frank Rumbauskas is a New York Times Best-Selling Author, one of Fast Company's Most Influential People Online, Winner of Business Book of the Year from 800-CEO-READ, The World's Best Sales Trainer, The #1 Sales and Marketing Strategist on the Planet, and a very humble and loving husband, dad to two beautiful daughters, and all around great guy! To get Frank to explode your organization's sales numbers until your head is spinning, your wallet is bursting at the seams, and everyone thinks you're a genius, contact him at frank@frankr.me
Cold Calling Is Dead!
Screen Shot 2011-10-03 at 11.36.46 PM
Web Statistics