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March 16, 2005


I was considering using unsolicited but targetted emailing as a way of reaching the self employed in my area who are the target market for the disability insurance I sell but I am hesitating because I fear that many of these prospects will send angry reponses to me accusing me of spamming them. I fear that I will get in trouble with my ISP as a result. I would like to target construction and home builder association people as well as the simple blue collar self-employed tradesman. I would feel better if the emails were part of an opt in list but the're not. I understand the principle of an "opting out" link and maybe explaining what is true span in a note as part of ending of the email. Since this is an intangible but a "want" versus what life insurance would be namely a "need". Could you give me some of your experiences in selling insurance if you have used unsolicited but targetted email?


I purchased your products about a year ago, and have enjoyed great success utilizing your methods. Recently, I decided to make a career change, and will now be working as financial advisor selling Life Insurance, Annuities, etc. What advice can you or others offer to help me succeed in this industry? Thanks.

Totally agree. Cold selling is definitely NOT the way to go.

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