When I wrote the first edition of Cold Calling Is A Waste Of Time almost three years ago, I included the following paragraph:
"If you are one of those "little dictator" sales managers who terrorize your salespeople ... do me a favor and return this book for a full refund because you have no place in the world of professional selling and I do not want my name disgraced by having it on your bookshelf."
For the first time in nearly three years, a "little dictator" manager has returned the book citing that paragraph as his reason.
What a jerk.
Instead of taking the techniques I teach, and using them to generate qualified sales leads for his team, he instead decided it's more important to his weak, fragile ego that he force cold calling on them and terrorize them with endless funnel reviews and demands for forecasts.
I had a great meeting with marketing geniuses Mike Filsaime and Tom Beal in New York last week. Mike and I spent a lot of time swapping funny stories about our refund customers - both of us enjoy a refund rate that is far, far below any industry average and the ones we do get are obvious scam artists, or, as we like to call them, "serial refunders." These are people who have the nasty habit of always ordering things knowing in advance they'll copy them and send them back, thereby abusing the money-back guarantee policy.
Just when I though serial refunders were the scum of the earth, this little dictator comes along and proves himself to be even lower. I hope you don't work for this guy. In fact, I know you don't because you'd be too busy attending mandatory cold calling blitzes and funnel reviews to have time to read my sales blog.