It won't work for me

There's nothing more frustrating than people who buy my books, then decide it won't work for them. It drives me crazy because thousands of salespeople have proven that my strategies will work for everyone, in all kinds of sales. In fact, I've recently learned that this is universally the greatest frustration among authors - people who buy books, then never use them.

Seth Godin expressed a similar frustration on his blog today ... have a look:

Seth Godin: "No" to average