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May 03, 2006


I've been thinking about that same idea over the past few days.

My boss talks about relationship is what business is built upon, and I agree. However he says that sales are built upon relationships, and I agree with that, too, PROVIDED that you get the chance to build that relationship.

In this newer marketing age of selling, it seems logical to me to think that that relationship (and, thus, the customer loyalty) is often built after the sale by the service after the sale, and not so much with the initial sale itself. The initial sale itself is often caused by other factors that allow relationship and customer loyalty to be built.

Any more thoughts on this, Frank?

- John

Great Post. I feel the same way about my car dealership and work very hard to insure that my clients feel the same way about me.


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