Today I was thinking about why I bought my new car where I bought it. After all, there another dealer selling the same make only about a mile from where I live, yet I bought from a dealer a good 15 miles away.
When I bought my current car, I wasn't shopping the car lots. I went shopping on eBay, knowing I could find a killer deal on there below what the dealer's sticker prices were. I found a car that was exactly what I wanted, located the seller, and guess what ... it was a dealer.
I went down there to look at it. I was treated much better than at any of the other dealers. Two days later they finally called to offer me the price I wanted so I went straight over and bought the car. Ever since then, I've been treated like royalty by their service department, been way more than satisfied, and chose them once again when I ordered my new car (in fact I didn't even talk to any other dealers or try to get a better price).
So ... what does this have to do with staying current? They won me over with their great service, right? Well, yes ... but I would have never found them had they not been on eBay. This dealer was savvy enough to recognize an emerging sales method and embrace it, rather than dismiss it and sit around waiting for "ups" to walk onto the lot.
Do you have the greatest service in the world? Even if you do, it will go for naught if buyers can't find you. Embrace modern selling tactics to make sure that doesn't happen.