« It won't work for me | Main | Ad Agencies Won't Advertise »

May 03, 2006

Comments

I've been thinking about that same idea over the past few days.

My boss talks about relationship is what business is built upon, and I agree. However he says that sales are built upon relationships, and I agree with that, too, PROVIDED that you get the chance to build that relationship.

In this newer marketing age of selling, it seems logical to me to think that that relationship (and, thus, the customer loyalty) is often built after the sale by the service after the sale, and not so much with the initial sale itself. The initial sale itself is often caused by other factors that allow relationship and customer loyalty to be built.

Any more thoughts on this, Frank?

- John

Great Post. I feel the same way about my car dealership and work very hard to insure that my clients feel the same way about me.

David

The comments to this entry are closed.

Never Cold Call Again
37-PAGE PDF (FREE)
never cold call again book

I agree not to share this information.

More than 80,000 sold
see reader reviews

My Photo
Frank Rumbauskas is a New York Times Best-Selling Author, one of Fast Company's Most Influential People Online, Winner of Business Book of the Year from 800-CEO-READ, The World's Best Sales Trainer, The #1 Sales and Marketing Strategist on the Planet, and a very humble and loving husband, dad to two beautiful daughters, and all around great guy! To get Frank to explode your organization's sales numbers until your head is spinning, your wallet is bursting at the seams, and everyone thinks you're a genius, contact him at frank@frankr.me
NCC_300x250_v2
Cold Calling Is Dead!
Screen Shot 2011-10-03 at 11.36.46 PM
Web Statistics