One of the key components of my sales strategy is positioning yourself as the expert and the authority figure. Many elements of the self-marketing system I teach are designed to do just that.
Seth Godin today posted on his blog about authors who go to great lengths to make their book a bestseller, even if it remains at #1 for only an hour.
The catch, of course, is that even if you're only at #1 for a minute, for the rest of your life you carry the title of "#1 Best-Selling Author."
What would that do for your credibility? Obviously, becoming a best-selling author is not realistic for salespeople ... but becoming regarded as an "expert author" on the Internet is, and it's easy, and it's something I show people how to do every day.
Would you still worry about your competition with THAT kind of credibility on your side?