My assistant Ashley is, right now, making welcome calls to the members of my new Top Sales Pros monthly learning program. What she's noticing is that every time she calls someone and says "Is this Mr. So-and-so?" she hears instant sales resistance in their voice. They begrudgingly say "Yesssss...." in a negative tone. The moment she says, "This is Ashley with NeverColdCall.com," their attitude and voice change to convey excitement and happiness.
Funny how just the mere suspicion that someone may be getting a cold call is enough to put them in a bad mood.