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This is my favorite part of the article:
"An investigation by the regulator found that 85% of CMC's business was generated by cold calling potential customers."
Most backwards sales managers would actually be proud of generating 85% of their business from cold calling.
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Never Cold Call Again
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The question is...how much money did they make from this before they were fined?
Jord - http://www.ihomemortgages.co.uk
Posted by: UK Home Mortgages | March 27, 2007 at 09:17 AM
Wow, fined for cold-calling in the UK home mortgages market? I'm glad though...I've been getting to many telemarketers calling lately.
Posted by: UK Home Mortgages | March 27, 2007 at 09:16 AM
That depends, using telemarketing for leads, could also be cold calling? People hate that the most!
But if you were to talk into a business and ask them for 5 minutes to tell them about your promotional products, etc... I dont think thats so bad
Posted by: Sales Trainer WannaBe | November 26, 2006 at 05:26 PM