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November 07, 2006

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Well, there's no short and simple answer to this. I've written entire books on the subject! My first suggestion is to go to NeverColdCall.com and download the first 10 chapters of my book 'Cold Calling Is A Waste Of Time' for free. That will give you a good starting point to understand my strategies.

Thanks for watching!
Frank

This video didn't explain how to get the appointments in the first place. Please explain this in detail.

I don't like cold calling, it makes me feel like I'm hard selling someone something that they may or may not want - but this leads me to a question, how do I get appointments and how do I get sales? It really frustrates me because I don't want to come across as being a salesmen, rather I'd like to be seen as someone a person can trust with a project.

So, how do you actually get an appointment? Let's say you've never met the person, but you've seen their product/marketing and you know you can do better and already have a few ideas in your head how to solve it, I'm talking about approaching them, then getting the appointment?

a) Do you send them a letter asking if they would find your services important? But isn't this expensive?
b) Send them an email as above, but the response that says "Yes, I'm interested" is very low - people are normally happy with what they have, and now people are wise to the spam issue. What you need is something that will cut through.

One thing I thought of was to do a mock-up of a solution, send it to the director and say I'd love to do a presentation to see if I could offer a solution - but my fear is that they will say they don't have the money for it, or if they do have the money; they'll want it for free - or worse, want it for less then it cost to make and send the mock-up? Then there's the argument of not doing anything on spec.

So, I'm really confused about this subject - how do you get an appointment? Please explain.

Thank you.

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