The Winner's Sales Strategy Blog

How to Stop Selling and Start Getting Sales!

We're live, in full HD!

I'm proud to announce the very first business podcast, broadcast in full 1080p high-definition! It's my new "Selling Sucks" video podcast on iTunes ... here's the link:

Selling Sucks Podcast on iTunes

(If you don't have iTunes installed on your computer, you'll be given the option to download it for free.)

This podcast is also fully compatible with Apple TV. If you'd like to skip iTunes and just download the videos directly, here's the link:

Selling Sucks | The Sales Podcast in HD

Selling Sucks!

Conflict and Cooperation in Selling

Learn the two types of sales communications - conflict and cooperation - and why your choice of communication can make or break you in selling!

Conflict and Cooperation in Selling

The power of "obligation marketing"

I bought a new suit yesterday. Quite an expensive one, at that.

I don't need any new suits. I have a ton - I wore them every day for years - and they fill an entire closet. Other than a few speaking engagements per month, and an occasional dinner at a "jackets required" restaurant, they don't get any use.

However, when I walked into the store yesterday, a clerk immediately offered me a cocktail, my favorite spirit of all, no less - Bombay Sapphire - and of course I said yes! While my other half was trying on several dresses, I began browsing the suits, started trying them on, and found a few I really liked.

And, to be quite honest, I felt bad accepting a drink if I wasn't going to buy something. So, I walked out with a suit that cost the equivalent of many, many cases of Bombay Sapphire.

The lesson here is that if you obligate someone to you - meaning you give them something freely with no expectation of reward or gain - the psychology of obligation selling goes to work for you. Don't be like so many salespeople who only go out of their way for a prospect when an immediate sale is imminent. Instead, give of your time and talents freely, and the sales will start pouring in to you almost immediately.