When I began teaching salespeople how to sell without cold calling, I seriously thought I’d be out of business by now. I fully believed that by today, 2013, the Internet and social media – not to mention a ton of other extremely effective lead-generation strategies – would have completely wiped out cold calling by now.
But I was wrong.
Yesterday I was browsing some of my favorite sales discussion forums online and over and over again I saw questions like, “What is the most effective way to cold call?” Or, “Does anyone have any good cold calling tips?” Over and over again.
Let’s get beyond the fact that modern technology has made cold calling completely obsolete and look at some of the real results that cold calling produces:
- 1% is generally the average success rate from cold calling, with 3% considered excellent and difficult to attain. This is insane. A 1-3% success rate in any other form of selling or marketing in a business would get it shut down immediately.
- I love to quote the study from the University of North Carolina’s business school, which concluded that over 80% of decision makers refuse to take cold calls. Why on earth would you use a selling tactic that restricts you to only 20% of the market?
- Even if you’re one of the few who can pull off a 3% return rate from cold calling (which is still terrible, by the way), cold calling severely limits your income by time. You only have so many hours each day to make cold calls, and that’s time you’re not spending in appointments with hot, qualified prospects who are ready and willing to buy right now.
The arguments against cold calling really cannot be broken, so why is anyone still doing it?
I honestly don’t know. Maybe it’s all they’ve ever been taught – let’s face it, most managers today don’t have a clue either and simply tell their reps to go out and make cold calls.
Or maybe they’re afraid of the unknown. They’re able to barely hang on to their jobs by cold calling, and so they won’t try something different.
Either way, none of them are even coming close to their full potential.
And there’s an easy way to fix that, and begin attaining huge sales success:
Stop cold calling already!
Continuing to cold call makes zero sense, particularly even when a university study concluded that 4 out of 5 decision makers won’t even take your call, let alone buy from you. Those are pretty bad odds.
The good news is that there’s a way out of cold calling. Lots of ways – more than you can imagine. And I’ve assembled them all into a step-by-step, easy to use system. And I’ll let you try it out, on me, for 30 days.
I’ll ship the Never Cold Call Again system direct to your door and you have a full 30 days to decide if you love it (and almost everyone does), or if you want to send it back, in which case we’ll never bill you for it and you’ll never hear from me again.
It’s that easy – so get yours right now:
Here’s to your success!