“My sales manager sucks!!!”
That message always comes from a salesperson who is extremely frustrated, working for a sales manager who is stuck in the dark ages and ordering everyone to make more and more and more cold calls, even though they’re not working.
Yes, it’s true: Having a bad manager really does suck. Believe me, I’ve been there myself. Many times. In fact all but two managers in my entire sales career were downright morons!
However, I want to explain why this isn’t necessarily a bad thing….
Good Managers and Bad Managers
Last week, at one of my favorite entrepreneur meetup groups, the guest speaker talked about good & bad, and learning how to learn from both the good, as well as the bad, experiences in life.
In other words, if you only focus on learning from the good people and good experiences in life, you’re only getting half the picture.
The other half comes from studying the bad, and realizing that learning what NOT to do is just as important – maybe even more so – than learning WHAT to do!
How Bad Managers Help You (Sort Of)
Watching a bad sales manager in action is a lesson in what NOT to do! Here’s a great example:
One of the worst managers I’ve ever had, probably the second worst after the one who is now in prison (that’s another story altogether) had one of those big wheels you spin to win prizes, the kind you see at fairs and carnivals.
On it, he had “prizes” like: Make 100 phone calls today. Go out canvassing and collect 50 business cards. Go on a cold calling blitz.
Every day, each of us had to spin the wheel, and see what kind of misfortune awaited us.
Yeah, dumb. Nothing productive. Just stupid ideas to waste everybody’s time. And it kept everyone’s sales numbers down, and kept turnover very high in that office.
My Two Great Sales Managers
I had two great managers in my sales career. They were stars in their organizations and each ran the company’s top sales office. And there was a commonality between them, a very eye-opening one:
Neither required cold calling! In fact one even disallowed it! He simply wouldn’t permit us to cold call. As he put it, “You’re all too talented to do the job of a minimum-wage telemarketer.”
So, the lesson in all this is very simple:
1. Bad managers require cold calling.
2. Great managers discourage – even disallow – cold calling.
1. Unsuccessful salespeople generally cold call.
2. Superstar salespeople almost never make cold calls.
So if you want to be a superstar salesperson, the one taking home huge commission checks each and every month, and doing it without stress, then the answer is simple: STOP COLD CALLING!
If you don’t know what else to do – and that’s usually the case if you’ve been trained by an idiot sales manager – then no worries. My Never Cold Call Again system will teach you everything you need to know, in step-by-step detail. It will give you more strategies, techniques, and ideas than you’ll ever need to become a top sales pro, to never make a cold call again, and to spend 100% of your time with hot, qualified prospects – people who are ready to buy right now.
And you get to try it before you buy it, on me, for one full month before deciding if you want to keep it and be billed then, or simply send it back and never hear from me again. (And never pay me a dime.)
It’s that simple so get yours right now:
To your success!