Yesterday I posted this photo from my final Rush concert on LinkedIn, two years ago yesterday (they've since retired, or I should say their drummer retired - the rest of the band is devastated over it):
(Yes, that's front row - the ONLY way I do concerts!)
In any case, someone was kind enough to comment on the photo, and prefaced his comment with, "I know this isn't Facebook, but my first Rush concert was..."
That surprised me, because the easiest way to sell more is to sell to friends - have you ever noticed that if someone is buying from a personal friend, it's nearly impossible to get that business?
Now there's no possible way I can become personal friends with my over 11,000 LinkedIn connections.
However, every thought leader, author, speaker, consultant - you name it - have exponentially grown their business and their income by revealing personal facts about themselves.
Dan Kennedy - currently the highest paid marketing consultant and copywriter in the world - frankly admits that many high paying clients came to him because of commonalities, such as the fact that he's a former alcoholic, has diabetes, back problems, and anything else that creates a personal connection.
I posted that photo from a Rush concert because Rush fans are extremely loyal and we're really a sort of brotherhood or fraternity (I'm not being sexist by saying that either; if you've been to a Rush show, you know that exactly zero women were present!)
Since Rush fans are such a strong brotherhood, mentioning that I'm a devoted Rush fan has brought many new customers and clients. And friends - during any given Rush tour, half the people in the front row are the same at every show, and we have built long lasting friendships.
So, if you're wondering if you should post personal thoughts and experiences on LinkedIn, or if you're afraid of doing so because it's "too Facebook," think again.
Let people know who you are - as a person, not a businessperson.
Show your human side, not just your business acumen and what you sell.
It will draw people with common interests to you, maybe even get you a better job, and some will certainly turn into new customers and even lifelong friends!
-Frank J. Rumbauskas, NeverColdCall.com
PS: Speaking of personal, check out my new license plates that came today! This isn't vanity, this is advertising. Everyone is intrigued and interested when they learn that I'm a New York Times best-seller. And I can assure you that it will result in new clients, especially in a "target-rich environment" like Dallas!
If you're not up to speed on modern, Information Age lead-generation methods, learn how you can stop cold calling forever and become a sales rock star by downloading a 37-page PDF preview of the Never Cold Call Again System here.
New York Times best-selling author Frank Rumbauskas helps companies make billions by improving sales processes and marketing strategy. He has won numerous accolades, such as Readers Choice for Business Book of the Year from 800-CEO-READ, and has been named one of Fast Company’s 30 Most Influential People. If you're in sales and want to stop cold calling forever, download a free 37-page PDF preview of his Never Cold Call Again lead-generation system at NeverColdCall.com