The Winner's Sales Strategy Blog

Cold Calling Blitzes are a HUGE Waste of Time

Few things strike terror in the hearts of salespeople more than these words: COLD CALLING BLITZ!If there was one thing I HATED while working in sales, it was the stupid and idiotic cold calling blitz.

Cold calling blitzes are predicated on this logic: "We don't have enough sales coming in, since cold calling isn't working for our reps, so let's do MORE AND MORE of it!"

The concept is this: Get every sales rep in the office either on the phone, or out door-to-door, and spend the entire day making cold calls.

Umm..... DUMB.

Do cold calling blitzes result in lots of appointments? Sometimes.

Do these appointments turn into sales? No.

Why Cold Calling Blitzes Don't Work

It's pretty obvious that with enough cold calls, you can definitely set several appointments. But, appointments made from cold calls convert into sales at an astonishingly low rate.

I can remember spending 80% of my time cold calling, back before I knew better, while cold calling generated only 5% of my total sales.

Why is this so?

Quite simply, because busy, successful people will almost never accept cold calls. In fact the famous University of North Carolina study concluded that only 20% of decision makers will take a cold call.

Who does this leave?

The time-wasters, people with no authority to sign but who have nothing better to do, or worse yet, who get a sick power trip out of taunting salespeople. Sales author Tony Parinello calls them "Seymours" because they always want to "see more" but they never buy!

The main problem with a cold calling blitz is that it forces sales reps to set the greatest number of appointments within a short period of time. What happens? Salespeople madly dial the phone or rush from door-to-door, quickly setting appointments without doing ANY qualifying at all. (Top sales pro go so far as to quality prospects OUT, not just merely qualify them.)

The end result is a bunch of wasted time and worthless appointments with people who are never going to buy. So you've not only wasted a bunch of time on the cold calling blitz, but now you get to waste time on fruitless appointments, and probably leaving endless voicemails and emails for these non-buyers!

How To Solve The Problem

Hey sales managers, listen up: If you want to increase sales, improve your team's attitude, and increase the bottom line, drop the cold calling blitzes!

And if you're a salesperson, here's my advice to you: STOP cold calling and START doing something that works instead!

View The Original Article On LinkedIn Here

Learn how you can stop cold calling forever and become a sales rock star by downloading a 37-page PDF preview of the Never Cold Call Again System here.

New York Times best-selling author Frank Rumbauskas is the author of the Never Cold Call Again® System and has won numerous accolades, such as Readers Choice for Business Book of the Year from 800-CEO-READ, and has been named one of Fast Company’s top 30 most influential people online. To learn more, and to download a free 37-page PDF preview of his Never Cold Call Again lead-generation system, visit NeverColdCall.com

That's It - I'm Going On Strike! (See Ya!)

NOTICE: I'm Officially "On Strike!"

That was the subject line of an email my good friend Jeff wrote to our moron of a sales manager one day.

I'll tell you the story of how this happened:

A couple of months prior, Jeff and I had worked together for some time and both decided to change companies. We had some friends who were very happy at a competitor, so we both applied and interviewed.

During the interview process, the sales manager told us that based on our stellar track records, we'd be free to work on our own schedules and do as we pleased, as long as the numbers kept coming in.

We were hired. We brought the numbers in. But...

The sales manager lied!

The promise our sales manager Barry had made about "freedom" was completely false.

We were required to attend total waste-of-time sales meetings at 8:00 am every Monday, Wednesday, and Friday. The meetings had no purpose and merely took valuable selling time out of our day.

We were required to email daily activity reports to the Director of Sales every morning by 9:00 am detailing how many cold calls we'd made the previous day, along with all appointments including name and contact information so he could call and confirm that we had really been there. (!)

If we didn't get those reports in by 9, at 9:30 we'd receive very rude emails with the subject line, "Missing Dailies!"

Twice a week, from 8-12 every Tuesday and Thursday, were mandatory "cold calling blitzes." Another waste of time. That's eight hours - an ENTIRE working day - that could've been spent in appointments with qualified prospects, lost.

Jeff wouldn't tolerate this, so he went "On Strike!' He sent our idiot manager an email with that subject line, and explained all the reasons why the pointless sales meetings, the daily activity reports, and the cold calling blitzes were a huge waste of time for a qualified salesperson.

And, he was right. That company is now...

Out Of Business!

The last time I came across the moron manager, he was driving an old beater car and didn't look too happy. The sales director who mandated the blitzes and daily reports ended up leaving sales management completely and is now working elsewhere at lower pay.

This company fired one of the very top sales reps, in that industry and in that city, all because he wouldn't waste 8 hours a week in cold call blitzes when he had qualified prospects who wanted to meet with him during that time.

They lost both myself and my friend, both top producers, because we wouldn't tolerate their babyish policies.

And now they're GONE.

Will you work smart? Or will you take the advice of unqualified managers who worship at the altar of cold calling & "activity" and wind up... GONE?

If you don't want to end up GONE, here are two steps to avoid that fate:

1. Recognize unqualified managers and be wary of their "advice".

2. The first step to that is to stop cold calling - it's just doesn't work anymore.

Take those steps, and watch your sales numbers explode and your stress disappear!

Learn how you can stop cold calling forever and become a sales rock star by downloading a 37-page PDF preview of the Never Cold Call Again System. And if you liked this article, please share it with your network and let me know your thoughts and comments. Thanks!

New York Times best-selling author Frank Rumbauskas is the author of the Never Cold Call Again® System and has won numerous accolades, such as Readers Choice for Business Book of the Year from 800-CEO-READ, and has been named one of Fast Company’s top 30 most influential people online. To learn more, and to download a free 37-page PDF preview of his Never Cold Call Again lead-generation system, visit NeverColdCall.com

Cold Calling Blitzes: The Dumbest Idea In The World!

Few things strike terror in the hearts of salespeople more than these words: COLD CALLING BLITZ!

If there was one thing I HATED while working in sales, it was the stupid and idiotic cold calling blitz.

Cold calling blitzes are predicated on this logic: “We don’t have enough sales coming in, since cold calling isn’t working for our reps, so let’s do MORE AND MORE of it!”

The concept is this: Get every sales rep in the office either on the phone, or out door-to-door, and spend the entire day making cold calls.

Umm….. DUMB.

Do cold calling blitzes result in lots of appointments? Sometimes.

Do these appointments turn into sales? No.

Why Cold Calling Blitzes Don’t Work

It’s pretty obvious that with enough cold calls, you can definitely set several appointments. But, appointments made from cold calls convert into sales at an astonishingly low rate.

I can remember spending 80% of my time cold calling, back before I knew better, while cold calling generated only 5% of my total sales.

Why is this so?

Quite simply, because busy, successful people will almost never accept cold calls. In fact the famous University of North Carolina study concluded that only 20% of decision makers will take a cold call.

Who does this leave?

The time-wasters, people with no authority to sign but who have nothing better to do, or worse yet, who get a sick power trip out of taunting salespeople. Sales author Tony Parinello calls them “Seymours” because they always want to “see more” but they never buy!

The main problem with a cold calling blitz is that it forces sales reps to set the greatest number of appointments within a short period of time. What happens? Salespeople madly dial the phone or rush from door-to-door, quickly setting appointments without doing ANY qualifying at all. (Top sales pro go so far as to quality prospects OUT, not just merely qualify them.)

The end result is a bunch of wasted time and worthless appointments with people who are never going to buy. So you’ve not only wasted a bunch of time on the cold calling blitz, but now you get to waste time on fruitless appointments, and probably leaving endless voicemails and emails for these non-buyers!

How To Solve The Problem

Hey sales managers, listen up: If you want to increase sales, improve your team’s attitude, and increase the bottom line, drop the cold calling blitzes!

And if you’re a salesperson, here’s my advice to you: STOP cold calling and START doing something that works instead!

If you don’t know what that is, no problem. It’s all in my Never Cold Call Again system, and it works. In fact, you even get to try it out for a full month, on me, before deciding if you want to keep it – and almost everyone does – or if you want to send it back, never pay a dime, and never hear from me again.

It’s that simple, so get your copy right now:

Start Your Free Trial Now:
https://www.nevercoldcall.com/ordernow.php

Remember, while you’re wasting your time cold calling (or worse, doing blitzes), there are an endless number of hot, qualified prospects out there – who are ready to BUY from you, right now – you just need to know how to get to them. The answers are all in my course, so don’t hesitate – do it right now:

Start Your Free Trial Now:
https://www.nevercoldcall.com/ordernow.php

To your success!

Frank Rumbauskas