Last week I was on the phone with another sales author, talking about the futility of cold calling.
He made a VERY good point that I wanted to share with you:
“If you make 100 cold calls, all you’ve done was anger 100 people.”
Think about that.
People BUY from those whom they LIKE.
People do NOT buy from those they don’t like.
And I can’t think of much that will make someone dislike you more than cold calling.
I can tell you that I absolutely, positively will not take cold calls. And it has nothing to do with the fact that I’m the author ofNever Cold Call Again – it has everything to do with the fact that I’m a business owner with too much, more important work to do than be interrupted by cold calls all day long.
Do YOUR Prospects LIKE You?
Yesterday, I wrote about how thrilled I was to attend a networking group where, instead of everyone trying to GET leads from each other, the focus of the group is on GIVING referrals to each other. And the group facilitator made sure this happens. In fact it’s a requirement of membership to provide a minimum number of referrals at each meeting.
I LIKE the people who gave me referrals! And because the leads are referrals, they’re hot leads. I’m already “in the door,” so to speak, because I was brought in by introduction, and I know in advance that they actually want to buy what I can provide.
This is a far cry from cold calling. When you interrupt someone with a cold call, all you “accomplish,” if you can call it that, is to anger and annoy the person.
You blow your chances of developing a relationship – and eventually a sale – with that person.
Worst of all, cold calls annoy people who may very well BE qualified prospects for you – but because you made yourself known via a cold call, they’re probably not going to buy from you!
What Do 100 Cold Calls Really Accomplish?
If I’ve said it once, I’ve said it a thousand times: The math of cold calling doesn’t add up. Anything times zero equals zero. That’s basic grammar school math. So if 50 cold calls equals zero results, 100 cold calls or 1,000 cold calls will also equal zero results.
Math doesn’t lie.
And annoying people with cold calling, while communicating a message that you’re there to “get” a sale from them, isn’t going to get results either.
Then what will get results?
Simple: Modern, effective, Information Age strategies, tactics and techniques that generate an endless supply of hot, qualified leads, without making a single cold call.
And they’re all explained in my Never Cold Call Again system, a system that over 50,000 salespeople have used to transform their careers and their lives. Your copy is ready and waiting to ship to you right now, and you pay nothing but the shipping ($9.25 in the US) and have a full 30 days to decide if you want to keep it and pay for it then, or send it back and never hear from us again.
It’s that simple. We’re even insured & bonded and covered by multiple third-party guarantees after thorough credit, financial, and reputation checks, so you know that this is 100% risk-free for you.
So don’t waste another day making cold calls, angering people, and hating it all the while. Request your 30-day trial of the Never Cold Call Again system right here, right now -
To your success!
PS: Seriously, do you want to waste another day cold calling, hating every minute of it and not getting the results you desire? There’s absolutely no reason not to grab a copy of the Never Cold Call Again system when I’m letting you “try it before you buy it” for a full 30 days so do it right now: