Some of the things I hear from tyrant, cold-call-loving sales managers and their brainwashed minions never ceases to amaze me.
The biggest - or should we say, dumbest - of all is this one:
Frank, you're not a sales trainer! You're not teaching people how to sell! You're teaching people how to market instead!"
Well duh - that's the entire point!
Because “selling” is stupid. Marketing is smart. And that fact can not be refuted.
Sales vs. Marketing ... for Salespeople
The most successful sales professionals learn to stop selling - which is an uphill process of trying to convince someone to purchase - and instead, they learn to market. Marketing is the process of getting people to come and buy from you.
Would you rather go on cold calling, endlessly prospecting, wasting time at endless networking mixers (that are all full of other sales reps and zero decision makers), and other fruitless endeavors while continuing to worry and be anxious over making enough sales to keep your job and pay the bills?O
r would you prefer to implement a self-marketing system that gets hot, qualified prospects contacting you, ready to buy right now?
The Key to, umm, "Sales" Success
After I stopped cold calling and discovered more and better ways of getting leads, I quickly rose to new heights of achievement. Many people assumed that I must have been getting leads handed to me by the boss.
My co-workers never rose to great heights of sales success and in fact are still struggling to make ends meet, cold calling day after day, still convinced that my success is all about "luck" or "chance."
All because they think that what I did was "impossible."
They're too close minded to understand the simple truth that anyone can do it... anyone can learn to stop selling and start marketing!
As Napoleon Hill said, when some of his students presented him with a beautiful dictionary as a gift, the first thing he did was take out his pocket knife and cut out the word “impossible.”
It wouldn’t be unwise for you to do the same!
It’s 2017. Let the 1950s have their cold calling back.
Learn how you can stop cold calling forever and become a sales rock star by downloading a free 37-page PDF preview of the Never Cold Call Again System.
New York Times best-selling author Frank Rumbauskas is the author of the Never Cold Call Again® System and has won numerous accolades, such as Readers Choice for Business Book of the Year from 800-CEO-READ, and has been named one of Fast Company’s top 30 most influential people online. To learn more, and to download a free 37-page PDF preview of his Never Cold Call Again lead-generation system, visit NeverColdCall.com