The Winner's Sales Strategy Blog

How To Learn To Sell - From A Cat

You can learn a lot from a cat.

How to sell, for starters.

You see, cats and dogs are very different. We have one of each in our house, and if I want the dog to come over, it's pretty simple - I call her over! 9 times out of 10, she jumps up and trots right on over, happy to see me.

The cat, on the other hand, is a different story. If you try to call a cat over, it will ignore you. The harder you try, the more you will be ignored.

She's the total opposite of the dog.

And guess what - sales prospects aren't dogs. They're cats, and if you want to get them buying from you, you need to learn and understand "cat theory."

Cat Theory

Cat theory is simple: It states that it's up to you to get the cat to come over. You're the one taking the action. However, you must trick the cat into believing that it is the cat's own idea to respond to you.

In other words, you're really getting the cat to come over, because you want her to. But she believes it's her own decision - that she's doing it of her own accord.

Sales prospects are exactly the same way. That's why direct sales approaches triggers instant, subconscious sales resistance in people.

Think about it. When you're walking through a shopping mall or other market place, and salespeople at those kiosks yell at you to come over and look at whatever useless trinket they're selling, your first reaction is to shut down and either ignore them, or give a polite "no thank you."

By contrast, an intelligently constructed store window, containing goods you would like to have, does the exact opposite: It entices you to draw nearer, take a closer look, and possibly enter the store to buy.

You may have thought it was your own idea to go into the store, but in reality, the store's staff made you come in. They set things up to draw you in, while letting you believe it was your own idea to do so.

And that's how cat theory works in the real-world of selling. You must create the ideal circumstances to get prospects to come to you, ready to buy, while letting them believe they did it all on their own.

Using This In The Real World

Cat theory applies across the spectrum of sales situations, from prospecting all the way to the culmination of the sale (enticing them to buy instead of "closing" them). 

It's in prospecting, however - or more precisely, lead generation - that it's most effective.

When you create the ideal circumstances to get qualified prospects to come to you, much like that store window, they do just that - and the balance of power is in yourfavor, since the prospect approached you rather than the other way around. Then youcontrol the situation and can easily lead the prospect to a sale!

New York Times best-selling author Frank Rumbauskas is the author of the Never Cold Call Again® System and has won numerous accolades, such as Readers Choice for Business Book of the Year from 800-CEO-READ, and has been named one of Fast Company’s top 30 most influential people online. To learn more, and to download a free 37-page PDF preview of his Never Cold Call Again lead-generation system, visit NeverColdCall.com

Sales Tip: An Easy Way to Make More Sales - Fast

I’d like to share with you a very easy trick you can use, to get more sales, fast & easy.

I learned about this several years ago when I was studying the science of social dynamics and sub-communication in order to apply the information to improving my sales. But it was a very unusual application of this science – or I should say, a mis-application – that really surprised me.

I learned of it when I met Neil Strauss, author of the book The Game, about a bunch of self-proclaimed “pickup artists” who lived in Hollywood and devoted their time to learning how to pick up women. (Yeah, kinda lame, but there’s good info here so keep reading!)

The gist of what they did was this: They’d approach women in bars, and open conversations with dumb questions about random things, always starting with, “Hey, I need a female opinion on something.”

What this did was allow them to come in “under the radar.” As the book explains, in a bar or nightclub situation, women automatically have their guard up and the usual pickup lines that men use will fail, even if the woman would otherwise be interested in the man. They call this a “programming wall.”

But by using this strategy of asking a completely random question, under the guise of “I need your opinion,” they’d be able to start a conversation and move it forward to where they could successfully get a phone number or ask her out on a date.

What intrigued me most, however, was this idea of “programming walls” and how a woman would not talk to a desirable man, just because he approached her in a way that hit one of these subconscious walls and caused her to shut down.

It ingrigued me because selling works in exactly the same way. Selling is a game of human nature, and you have to know how to make the right approach and avoid hitting these so-called programming walls.

Cold Calling and Programming Walls

I observe myself doing it all the time. Whether I’m walking through the mall and pass by one of those kiosks with an annoying salesperson calling me to come over, or a sales rep approaches me in the typical cold call manner, I completely shut down and want nothing to do with them.

Sometimes I even do this with the friendly people offering free samples in the supermarket – not because I don’t want the sample, but because their method of approach triggers a programming wall in my mind, and I walk on by pretending to be uninterested.

Similarly, someone may be selling something I need, or am even actively shopping for, but when they cold call me, the programming wall goes up, they slam head-first into it, and nothing happens.

Years ago, long before Neil’s book came out, a sales manager who agreed that cold calling is a waste of time explained to us that cold calling is slamming head-first into a brick wall, when we really needed to go around the walls.

That’s why even those who cold call will still perpuate ridiculous stories about how someone “got in the door,” like the urban legend about mailing someone one shoe along with a note saying, “I’ve got one foot in the door, how about the other?”

Obviously someone who has never sold successfully made that one up, but you get my point – getting in the door successfully means finding ways and means of getting around the door and into the decision maker’s office.

Cold calling means slamming into that door over and over again. If you follow the insane advice to “increase your activity,” all that means is you’ll be slamming into it even more and more.

The answer isn’t to cold call. It’s to use effective, Information Age, self-marketing systems and methods that get you around the door. And closing sales.

- See more at: http://www.nevercoldcall.com/blog/the-fastest-way-to-easy-sales/#sthash.DAM2hzIG.dpuf

New York Times best-selling author Frank Rumbauskas is the author of the Never Cold Call Again® System and has won numerous accolades, such as Readers Choice for Business  Book of the Year from 800-CEO-READ, and has been named one of Fast Company’s top 30 most influential people online. To learn more, and to download a free 37-page PDF preview of his Never Cold Call Again lead-generation system, visit http://www.nevercoldcall.com/

What Pablo Picasso Taught Me About Sales Success

Last night I went to an entrepreneur networking & learning event that I attend once a month, and the speaker told a GREAT story that I’d like to share with you.

I don’t know if it’s true or not, but it goes like this:

Pablo Picasso was sitting in a diner one evening, enjoying dinner. The waitress recognized him, and asked if he’d be kind enough to draw her a quick sketch so she could have a Picasso of her own.

He said, “Sure,” and for the next five minutes, he frantically sketched on the back of his paper placemat, drawing his sketch.

Once he finished, he showed it to the waitress, and said, “That will be $10,000 please.”

She said, “What? You only spent five minutes working on that!”

Picasso replied, “No, it took fifty years to reach this skill level. That will be $10,000 please.”

Are YOU Worth $10,000?

Picasso’s witty reply about how it took him fifty years, and not five minutes, to develop his skill set really rang true with me.

I thought back to my beginning years in sales, and all the failure, frustration, and seemingly wasted time I experienced.

Like all salespeople, I started out cold calling, because that’s what I was told to do. “It’s a numbers game, and the more calls you make, the more you’ll sell!” my managers told me.

Eventually, I realized that cold calling was NOT working, and continuing to do it would fulfill the definition of insanity. It was at that point that I began a long period of trial-and-error, lasting several years, as I uncovered and perfected ways to get tons of hot leads without cold calling. (And learning what works really surprised me – it was nothing of what I expected!)

I took all that information and knowledge gained through difficult years of trial-and-error, and assembled into a system. And I still use that same no cold calling system to this day, with my own sales reps and resellers in my Dallas SEO company.

I became a top sales pro, enjoying massive sales numbers and a very big commission check each month, because, like Picasso, my years of hard work had finally come to fruition - and YOU can do the same!

Read the original, full article here:
http://www.nevercoldcall.com/blog/a-10000-sales-lesson-from-pablo-picasso/

Are You Complacent? Or ... a Sales Genius?

There are two major traps that salespeople and entrepreneurs alike fall into. I've fallen into both myself, first as a salesperson, and then again as an entrepreneur, in the initial years after I started NeverColdCall.com.

The "Genius" Problem

When I was selling in late 1999/early 2000, my specific territory was an area of town that was very business-dense, so there were a huge quantity of B2B prospects there, but that area was also notorious for the arrogant and so-called "fake" people who both lived and worked there.

During that time, I repeatedly came across the "genius" problem: People who had the attitude that if they didn't already know about something, then it must not exist; therefore it was very difficult to get appointments with these people. (Eventually I realized that I DID NOT WANT appointments with these people - they weren't worth my time.)

Never mind the fact that I was selling a brand-new, cutting-edge technology that they absolutely didn't know about. In their minds, they already knew everything!

I did the same thing for a while after initially enjoying financial independence, which unfortunately didn't last all too long because I also fell into "genius" mode. I was doing so well with so little work that I closed my mind to further learning and had fun instead. Then eventually I came to my senses and gave up the "I don't work anymore" routine - as you can tell from these emails, I now work - a lot!

Salespeople do it too. I fell into the trap, which was particularly dangerous at a time when the Internet was just beginning to take over, and it began to make older, albeit proven, lead-generation methods less and less effective.

The "Complacency" Problem

This is the more dangerous of the two. I know I did it, first in sales when the leads and commission checks were pouring in with little effort. When 9/11 hit, the economy crashed - and I was forced to reinvent FAST - I gave up my complacency in a hurry.

I did it again after starting NeverColdCall.com, at the same time I had considered myself a "genius." I was fat and happy, as the saying goes, and let things run on autopilot for a while.

Of course, it didn't last, because in today's economy, businesses are forced to reinvent themselves an average of every two years - a far cry from the Industrial Age of the 20th Century when a business could chug along for decades with few major changes.

Complacency in Sales

I can always tell when I'm dealing with a complacent salesperson. It's a dead giveaway when they say, "I don't need your stuff because cold calling works for me!"

When I hear that, I immediately know I'm talking with someone who is happy with mediocrity - happy to earn just enough to keep the bills paid, stay employed for another few months, and maybe even put a few away into the savings account.

However, complacent people never, ever achieve noteworthy success. Never, ever.

That's the reason I stopped being complacent. Now I never stop thinking of and working on new idea, new businesses, and I never stop learning - last night I read chapters from two different books while listening to a third in the car today. Not to mention the fact that I have a short list of books I reguarly re-read, to be sure I stay sharp on fundamentals. (Hint: It takes a minimum of three readings of a book before you really "get it.")

The bottom line is that if you want to achieve noteworthy success, and attain your goals and dreams, you must never fall into the complacency trap!

And if there's one huge red flag that a salesperson has become complacent, it's that they're still cold calling in the 21st Century, when cold calling simply doesn't find enough qualified leads anymore to make it worth your time.

So do yourself a big favor: STOP cold calling, and START using effective, intelligent, Information Age methods to start bringing qualified prospects to YOU!

New York Times best-selling author Frank Rumbauskas is the author of the Never Cold Call Again® System and has won numerous accolades, such as Readers Choice for Business Book of the Year from 800-CEO-READ, and has been named one of Fast Company’s top 30 most influential people online. To learn more, and to download a free 37-page PDF preview of his Never Cold Call Again lead-generation system, visit http://www.nevercoldcall.com

To Make More Sales, Stop Focusing on "Results"

I was reading a book by Dan Kennedy yesterday and he quoted another author on the topic of achieving what you want. I don’t remember the other author’s name, or even the quote exactly, but it was something like this:

“To win, forget results. Focus on process.”

As an example, he explained that if you want to improve your golf score, you don’t focus on hitting hole-in-ones. You focus on fundamentals like your grip and your swing, and the results will naturally follow.

Likewise, in negotiating, he explained that there’s no way to force someone to give in to your demands, unless of course you’re in the Mafia – as The Godfather put it, “I’m gonna make him an offer he can’t refuse!”

The same is true in sales. You cannot control the outcome of a sale. There are too many variables – the prospect’s ability to pay, their real need or desire for the product, whether the prospect can even make the buying decision or if it must go to committee, and so on.

However, there is one thing you CAN control in sales. One and only one thing. And those are our sales activities.

Control Sales Activities To Get More Sales

I’ve said many times that in sales, you’re paid ONLY for completed sales. You’re not paid for going to appointments, for time spent driving in your car, for cold calling, for going to sales meetings & mandatory training, and so on. The ONLY thing you get paid a commission for is a completed sale.

No exceptions.

But far too many salespeople, and especially sales managers, don’t seem to understand this. Remember my article about the myth that “if X number of sales equals X number of appointments and X percentage of appointments turns into a sale and each sale is worth X, then each cold call puts X dollars in your pocket!”

Of course that old line is a lie and a sham, because if it were true, companies would pay salespeople per cold call, not per completed sale!

The truth is that no one really cares how or where you get your leads. All they care about is that you bring in completed sales. That’s why we have sales quotas. Only the dumbest and most mismanaged of companies have activity quotas. (But, sadly, some actually do.)

To Get More Sales, Forget About Sales Results

Unfortunately, to go back to the golf analogy, most salespeople shoot for the hole-in-one. They don’t focus on the fundamentals.

That’s also why most salespeople fail.

The truth of the matter is that, unless you’re The Godfather, you can’t force people to buy. All you can do is take them through a natural, logical sales process that induces them to buy.

In the few books Napoleon Hill wrote on sales – he spent part of his early career as a sales trainer – he explained that a good salesperson never has to use “closes.” A good salesperson takes the prospect through a natural process that induces them to simply and willingly BUY in the end.

A Sales Process That Works – and One That Doesn’t

If you’re going to expect sales success, you must begin each and every sales interaction correctly, right from the start – remember, focus on the process, not the result!

The absolute worst way to begin a sales transaction is with a cold call. For starters, 80% of decision makers simply don’t take them anymore (source: University of North Carolina’s Business School), so you’re restricted to dealing with the 20% of the market that is bombarded with salespeople, and has extremely high sales resistance as a result.

You also put yourself in a position of weakness. A basic law of negotiation is that the person who displays, up-front, that they have a need is in the weak position, and by making a cold call, you communicate that you need a sale.

The key to sales success, and a correct sales process that DOES result in sales is, therefore, to stop cold calling. Forever.

And let’s face it – there’s really no sense in continuing to cold call when even university studies have concluded that 4 out of 5 people will never respond. That’s pretty bad odds. And in terms of actual sales results, it’s even worse than that.

If you want more sales, first of all, stop focusing on sales results, and go back to the fundamentals, just as the best golfers do. And in that process, be sure to eliminate wasteful and unproductive activites like cold calling, and focus on what really works in our new 21st Century economy.

Are You an OUT OF CONTROL Salesperson?

I’ve been sick for the past week, and I hate it. The stuffy nose, congested head, fever and aches, coughing … you name it, I just want it all to go away!

But the worst part is how far behind I’ve fallen on work. First I was traveling for a week, and then I got sick almost as soon as I returned home. So that’s two full weeks out of the office. (I’m writing this from home, in case you’re wondering.)

Every day I say I hope I can get back there, and every day it doesn’t happen – I wake up feeling way too lousy!

The worst part of not being able to work is how out of control I feel. And that gave me the thought that led me to write this email.

Are YOU Out of Control?

That’s the question you’ve got to ask yourself, at least as it applies to your sales career: Are you out of control?

More specifically, do YOU control what your sales numbers are going to be each month? Or do you leave it to chance, luck, and hope?

Baylor University recently released the results of a new study on cold calling, and it was ugly. I won’t go into all the details here but the bottom line was this:

Experienced salespeople typically spend 7.5 hours cold calling per each qualified appointment set. (The key word is QUALIFIED – meaning not just anyone who agrees to meet with you, but rather, someone who has a high probability of buying.)

I’ve quoted numerous studies and statistics to prove that cold calling is dead, but this most recent one really takes the cake. It goes to show that salespeople who continue to depend on cold calling as their lead source are … out of control.

When you’re cold calling, you’re essentially gambling. You’re leaving your odds of making a sale completely to chance and luck – the chance that the person you’re calling on at random needs your product, is in a buying cycle for it, can pay for it, and isn’t one of the 4 out of 5 who automatically rejects all cold calls.

(By the way, Baylor University put that number at 72% while the University of North Carolina put it at 80%. Either way, it’s horrible.)

The bottom line is this: If you’re cold calling, you have zero self-determination as to what your sales numbers will look like any given day, week, or month.

Don’t Be Out of Control!

Becoming a hugely successful salesperson, one who does control his or her outcome, means that cold calling isn’t an option.

You need to use effective, intelligent methods that accomplish two things:

1. Gain access to those 4 out of 5 prospects who won’t take cold calls. As long as the cold callers are all fighting over the same 20% of the market, that leaves 80% ripe for the picking, if you know how to get to them!

2. Get hot, qualified prospects who are ready, willing, and able to buy your product or service – people who are ready to buy right now – coming to you.

Sure, it may sound hard, but it’s not. If you would just throw away all those sales books written by self-proclaimed "experts" who are still teaching 1980s sales puke, and would open your mind and learn how to use the Internet, Social Media, get good at networking and serving others before expecting to GET anything first, you'll be able to stop cold calling forever, and your sales career will soar!

New York Times best-selling author Frank Rumbauskas is the author of the Never Cold Call Again® System and has won numerous accolades, such as Readers Choice for Business Book of the Year from 800-CEO-READ, and has been named one of Fast Company’s top 30 most influential people online. To learn more, and to download a free 37-page PDF preview of his Never Cold Call Again lead-generation system, visit http://www.nevercoldcall.com

Sales Tip: The Myth of the “Old Boys Club”

“It didn’t used to be like that….”

That’s what someone told me in a meeting yesterday. Here’s what I’m talking about:

He was referred to me by a friend and client in my favorite business master-mind group here in Dallas, that meets twice a month. We talked about how quickly my business and opportunities have grown since I moved here just over a year ago.

I mentioned that shortly after moving here, someone said to me, “Dallas is the kind of city that will give anyone a chance.” I mentioned that remark to my new client yesterday, and he said, “That’s very true – but it didn’t used to be that way.”

I have to admit, I have a hard time believing that, and here’s why:

The Myth of the “Old Boys Club”

If you know much about my background, you know I’ve moved around a lot. And everywhere I moved, I was told I wouldn’t succeed, because I wasn’t tied into the “old boys club.”

When I moved to Hawaii for a couple of years in the early 1990s, I was told no one would do business with me because I was a “haole” from the mainland.

I did well enough to get by. Granted I was young and dumb and still cold calling back then, but I paid the bills and got by.

When I moved from there to Las Vegas, I was REALLY warned about the Old Boys Club! In fact, Las Vegas is notorious for having one. Nevertheless, I not only succeeded there, I succeeded wildly in sales, and developed the principles that now make up the Never Cold Call Again system.

It happened again every time I moved. But here’s a dirty little secret I’m going to let you in on:

There is no “Old Boys Club!”

And one more thing:

The myth of the “Old Boys Club” is a self-limiting belief – an EXCUSE for people to be lazy and explain away their own failures!

This talk about any “Old Boys Club” or “Old Boys Network” is a total myth and you should never, ever believe it!

The Infamous Sales Rut

Self-limiting beliefs cause failure, and failure begets more failure. There’s a myth that repeated rejection will “steel” you and cause you to become immune to it, but research in the science of social dynamics shows that the exact opposite is true: Rejection actually beats you down until you are subconsciously afraid to talk to people.

Some call it “Call Reluctance.”

I call it the consequence of cold calling. If you’re out making cold calls and getting the 97-99% rejection rate that goes with it, you’re programming your subconscious mind to fail. And once you get into THAT kind of rut, it’s tough to get out of. I know because I’ve been there.

So, for immediate and startling success in sales, follow these two simple rules:

1. Always remember that there’s no “Old Boys Club” in your city. Anyone who tells you that is either trying to cover up for their own failures, or wants to prevent you from succeeding. Remember, “misery loves company.”

2. Stop cold calling – forever! Cold calling is exactly the kind of activity that will harm your inner self-confidence and cause you to radiate failure, instead of radiating success. It’s the very cause of so-called sales ruts.

New York Times best-selling author Frank Rumbauskas is the author of the Never Cold Call Again® System and has won numerous accolades, such as Readers Choice for Business Book of the Year from 800-CEO-READ, and has been named one of Fast Company’s top 30 most influential people online. To learn more, and to download a free 37-page PDF preview of his Never Cold Call Again lead-generation system, visit http://www.nevercoldcall.com

Salespeople Come Across As Greedy - Here's How To Avoid That Problem

Yes, I hate to be the bearer of bad news, but you’re being GREEDY – and it’s HURTING you!

This really hit home over the past year as I’ve been attending lots of networking events in order to meet other like-minded people since relocating to a new city.

Inevitably, at these events, everyone WANTS something. Few people are GIVING. Most are GREEDY.

Yesterday though, an appointment cancelled, so to fill in the time slot, I jumped on Meetup and found a nearby lunch group and dropped in. This one surprised me. It wasn’t about TAKING.

The focus of the group was on GIVING.

Sure, it started out with the old lame routine of going around the room and having everyone give their “30-second commercials.”

But once that was completed, the focus shifted to to see who could GIVE the most referrals!

I thought to myself, “Now this is a group I can get on board with!” In fact, even though I showed up unannounced and it was my first time, I walked out with three solid referrals: One for sales coaching, one for speaking, and one for business lead generation.

(In all fairness, half the people there know knew I am, have my books, and so on, but still, this has NEVER happened at another networking function.)

And therein lies the problem with cold calling.

When you make a cold call, what you’re REALLY sub-communicating to the prospect is, “I need a sale!” Or, “I want a sale!” And that makes you look greedy – and even worse, needy! Desperate!

The successful salesperson never tries to GET. Instead, the successful salesperson GIVES VALUE FIRST even before thinking about what they might “get” in return. In the real world, if you give value first, there is no “taking” at all. The prospect willingly buys from you because they see that there’s something in it for them.

Let me repeat: The ONLY reason people buy is because there’s something in it for them!

You can bet your life that those three people who so generously gave me hot referrals will get many more in return from me. That’s because they willingly gave me something of value, without expecting nor requesting anything in return from me.

When you’re cold calling, however, the exact opposite happens. It’s completely obvious to the prospect that you’re out to “get” rather than to give value.

They know full well that if you were a person who gives value first, you’d be out servicing your existing customers. Or you’d be at a networking group, giving out referrals like those generous people gave me yesterday.

Cold calling removes all value from the equation and sends a message that you’re there only for YOUR benefit, not theirs. They won’t see value, they won’t trust you, and they won’t buy.

No one will ever buy because you want or need a sale. They’ll only buy because they see a gain in buying from you. So always strive to give value first. And remember that no matter how much value you can offer a prospect, if your approach is via a typical cold call, the context of your delivery will kill your chances every time.

So stop cold calling, start giving value first, and watch the sales start rolling in!

To your success,

Frank Rumbauskas

Are You AFRAID to Succeed in Sales? Why?

I read an interesting story this weekend about a salesman who consistently made $5,000 per month no matter what he did. (And no, this isn’t a good thing – read on.)

The company would put him in a great territory, or give him a hot-selling product, and he’d coast along and wind up making $5,000 that month.

Or they’d put him in a lousy territory where others had failed miserably, but he’d try harder, and somehow manage to earn $5,000 in commissions.

The strange part is this: NO MATTER WHAT the conditions or circumstances were, his mind was somehow programmed to earn $5,000 – no matter what!

Why Does This Happen?

The reason is simple: Subconscious programming. I won’t go into details here, but I heard a good example while listening to a Dan Kennedy CD in the car the other day: He says to never say things parents commonly say, like, “Money doesn’t grow on trees,” or the phrase “hard-earned money.” This programs your kids to fail in life, because it programs them to believe that money is hard to get.

Salespeople, likewise, frequently program their minds – without even knowing it – to make their quota every month, andonly their quota. In a good month they’ll coast and pretty much stop working once that number is achieved. In a bad month they’ll work extra hard to hit that number and stay employed for at least another month.

To make matters even worse, most salespeople are taught in new hire training, or in books they read on their own, to do two things that I really hate:

1. Be over-responsive and run out to meet with any prospect who will meet with you, without first doing a good job at trying to qualify them out.

2. Cold calling. Yes, that goes without saying – I HATE cold calling because it produces the lowest percentage success rate of all sales activities, and it angers and annoys the victims of your cold calls.

Here’s the bottom line: Once salespeople are subconsciously programmed and are set in their ways, they become AFRAID to try something new – ideas that might actually work much better than what they’re doing now. In other words, they’re AFRAID of sales success!

How To Succeed At Sales

If you want to be a huge, superstar success at selling, there are a couple of key points to keep in mind to achieve that.

1. Take your quota, whatever it is, and DOUBLE it. Don’t do this to put pressure on yourself, but rather, to re-program a new goal into your mind. You’ll find that with regular practice of auto-suggestion, or repeating to yourself either aloud or in your own mind, “I will sell double my quota every month,” soon you’ll start doing it as if by magic, the same way most salespeople somehow magically hit their quota, and only their quota, every month!

2. Make sure you are only dealing with prospects who are fully qualified, who have a current need for your product or service, and who are capable of buying. Don’t make cold calls at random and then wonder why you’re getting zero results.

As to that second point, if you’re wondering how on earth you’re going to get in front of those highly valuable prospects we all want, I’ve laid out the answers in my Never Cold Call Again system which covers, in step-by-step detail, literally dozens of lead-generation techniques you can begin using immediately, at no cost, and start generating hot leads from highly qualified prospects who are ready to buy right now.

I’ll ship it to you today and let you “try it before you buy it” for 30 days, before you even have to decide if you want to pay for it, or just send it back and never hear from me again:

Start Your Free Trial Now:
https://www.nevercoldcall.com/ordernow.php

To your success!

Frank Rumbauskas

PS: Remember, the Never Cold Call Again system is fully updated and revised for 2013, with all-new modules on social media lead generation and advanced referral selling, on top of the original system which has produced astounding results for over 50,000 salespeople, so don’t hesitate! Get your copy right now:

Start Your Free Trial Now:
https://www.nevercoldcall.com/ordernow.php

Can Massive Sales Success Really Be Achieved Easily?

“It can’t be done.”

People have said that about lots of things. Here are some great examples:

The 4-Minute Mile

The 4-minute mile, the act of running a one-mile run in less than 4 minutes, was thought to be impossible. Scores of athletes tried it and failed.

Then one day in 1954, Roger Bannister did it. Suddenly, so did plenty of other runners.

Once the “impossible” was done, the limitations that people set up in their own minds was gone, and suddenly anyone could do it.

Isn’t it strange how the mind works?

Invention of the Radio

When Guglielmo Marconi invented the radio, and announced to his “friends” that he had invented a method of sending messages through the air, without the aid of wires, those “friends” had him taken into custody and examined in a mental hospital.

They were sure he’d gone mad.

Why?

Simply because the idea of radio was “impossible” to them.

Cold Calling

Last week I wrote you an email about how my own “friends” accused me of lying when I told them that I was generating such amazing high sales numbers without
cold calling.

To them it was “impossible” to make sales without cold calling. The company I worked for didn’t even count a sale toward quota unless it came from cold calling… as if the sale weren’t real and the customer paid with Monopoly money!

Henry Ford

Henry Ford began his automotive career as a simple machinist, working alongside other machinists, many of whom were smarter and had more intellect than Ford.

Yet he managed to make hundreds of millions of dollars and become the richest man in the world, in his day, because he didn’t believe it was “impossible” to do so.

His fellow machinists remained machinists for life, because of the word “impossible” in their minds.

Sales Success

After I stopped cold calling and discovered more and better ways of getting leads, I quickly rose to new heights of achievement and eventually became a best-selling author when I revealed my methods to others.

My co-workers, like Ford’s co-workers, never rose to great heights of sales success and in fact are still struggling to make ends meet, cold calling day after day, still convinced that my success is all about “luck” or “chance.”

All because they think that what I did was “impossible.”

They’re too close minded to understand the simple truth that anyone can do it!

In fact, over 50,000 salespeople and small business owners all over the world have gotten their hands on my Never Cold Call Again system, in one of the many editions available since I started selling it nearly nine years ago, and they know that it’s not “impossible” to achieve huge sales success without cold calling.

I’m willing to bet they’d tell you it’s easy.

So do this right now: If you don’t have the Never Cold Call Again system, ask yourself why not? Is it because you’re letting self-limiting thoughts of what’s ”impossible” hold you back?

To make it really easy for you, I’m going to ship the complete system direct to your door. All you pay is the shipping, which isn’t much at all. And you have a full 30 days to try it out.

If you love it (almost everyone does), keep it and we’ll bill you $97 in 30 days. If you don’t want it for any reason at all, send it back and we’ll cancel your order and you’ll never hear from me again.

It’s that simple -

Start Your Free Trial Now:
https://www.nevercoldcall.com/ordernow.php

To your success,

Frank Rumbauskas